About MedStop‍

MedStop is a SaaS tool designed for paperless management of drug, alcohol, and occupational medical tests, complying with both DoT-mandated and non-DoT tests in the U.S. They target companies and individuals required to perform and document periodic medical tests, integrating the functions of consortiums and third-party administrators into a user-friendly online system.

The Challenge‍

MedStop primarily relied on traditional offline sales channels and had no established online avenues for lead generation or sales. Aiming to expand its reach and drive sales, MedStop sought to develop and leverage digital channels, specifically paid social and search advertising, to tap into the broader online market, attract potential customers, and convert them into sales.

The Process

1. Streamlining Keywords
   We began by setting up online advertising assets and business managers across various platforms. On Google, we employed a broad keyword strategy initially and refined it over time by building a comprehensive list of negative keywords, improving campaign efficiency.
2. Remarketing Campaign
   Given MedStop's longer sales cycle, we implemented a comprehensive remarketing strategy for Google and Facebook (including Instagram). The campaigns targeted social media users, website visitors, and video viewers to optimize lead generation and conversion across multiple channels.
   

Results Generated

• 30% Year-Over-Year Growth
  We successfully built sales funnels on Google and Facebook, leading to a 30% year-over-year growth in incoming leads within just six months.
  
  
• 30x ROAS
  The generated leads delivered an exceptional lifetime return on ad spend (ROAS) of over 30x. By building a strong digital foundation, MedStop experienced significant growth in its client base through the online channel.
  
  Additionally, we maintained a highly favorable cost per lead (CPL), especially in a niche industry, with average CPLs well below industry benchmarks.

Conclusion‍

Our collaboration with MedStop demonstrates the power of digital channels in driving business growth. By establishing a strong online presence, leveraging paid search and social media, and refining ad strategies, MedStop was able to expand its client base and significantly improve its ROI.If your business is facing similar challenges, Tealbox can help. Contact us today to discuss how we can apply our expertise to grow your brand and boost your sales. Let's take your business to the next level!