About Awareness Avenue‍

Awareness Avenue was created with the vision to design Jewellery, focusing on values like love, kindness, family, friends, and support. Their products are particularly popular for gifting.

The Challenge‍

Despite validating their product-market fit, the brand faced two key challenges:

1. Scaling Profitably: They struggled with expanding their operations while maintaining profitability.
2. Consistent Performance: They encountered difficulties in achieving steady and reliable results, causing fluctuations in their business performance.

The Process

1. Inventory Restructuring
   We restructured their inventory to streamline product testing and identify the top-performing product categories. By creating sets based on product types and price points, we were able to analyze and present data that highlighted their best sellers.

1. Content Testing
   We tested various content formats, including videos and complex carousel ads with text, compared to the simpler product display carousels previously used. This allowed us to track the performance of content focused on specific product features and determine the best-performing content for top-of-funnel (ToF) campaigns.

1. Audience Testing
   We experimented with interest-based audiences and tested lookalike audiences on Facebook and Instagram. Additionally, we created retargeting campaigns to engage warm audiences and re-engage existing customers to boost repeat purchases and increase customer lifetime value (LTV).

Results Generated

The ad spend resulted in a strong return on ad spend (ROAS) of over 3x, highlighting the effectiveness of our strategies in a challenging period.

‍

Conclusion‍

Our collaboration with Awareness Avenue, an E-Commerce Jewellery business, demonstrated the power of tailored strategies even during difficult times. The inventory restructuring, content testing, and audience optimization efforts led to substantial improvements in their operations and revenue.

If you're looking to achieve similar success and overcome business challenges, reach out to Tealbox today. We have the expertise to help you scale your brand, grow revenue, and boost sales. Let's discuss your goals and work together to elevate your business!