The AIDA Model outlines the cognitive phases a person experiences when making a purchase decision for a good or service. It is a purchasing funnel where customers move back and forth between each stage to help them complete the sale.
Since social media has expanded the relationship beyond only the consumer and the business, it now includes the achievement of AIDA's various goals through data provided by other customers via social networks and communities.
This is a copywriting technique that is built on the idea of helping someone move from a bad circumstance to a better one with the aid of your business. Its goal is to persuade your reader to take the required action by making your product or service appealing to their needs.
Keep in mind that you need to grab their attention right away. They are more interested in learning how you intend to make their daily lives better than they are in hearing all the details.
Features are simple to define since we can see or use them, but it might be more challenging to understand how they will ultimately benefit a user. However, it's critical to comprehend the benefits that consumers receive because, in the end, benefits rather than features are what influence purchasing decisions.
Simply put, advantages deliver benefits to a client while features create advantages. To tie these components together, it is crucial for the sales and marketing teams to create a FAB statement.
It is a frequently employed "go-to" formula in the copywriting community. After all, a key objective of UX or user research is to pinpoint issues that users encounter so that workable solutions can be developed. It makes perfect sense to promote a solution if you already have one by demonstrating that you recognize the issue and how bothersome it is before presenting the ideal approach to resolving it. All of these elements combine to make the copywriting formula Pain-Agitate-Solution effective.
Here's a quick breakdown of what these four elements mean:
Here's a quick breakdown of what these five letters mean:
In our opinion, AIDA is the easiest to use and most efficient framework. Here’s a layout of how to use the AIDA framework to create content for your business-
Grab the prospect’s attention by -
Set the stage up for your product/service by explaining the benefit further and also by using an exciting tone, if necessary.
Build desire within the prospect by providing a Full list of benefits/ Credentials/ Building the case or proving the case/ Testimonials or Endorsements/ Independent Analyses or recommendations.
Finally, ask the prospect to take action in the form of visiting the website or making a purchase.
After identifying a framework that works for you, you can start working on the actual content
Are you a digital business looking to win the BFCM (Black Friday Cyber Monday) this Thanksgiving? Get in touch with us and we’ll send over a free guide on the best BFCM myth-busters!