About Tank Air

Tank Air is a high-end fashion/clothing brand based in Los Angeles, USA, focused on slow fashion for women. The brand prides itself on delivering high-quality clothing without devaluing its products through sales or discounts. Over the past three years, Tank Air has grown organically and reached consistent monthly revenue, competing with brands like Sandy Liang, Jacquemus, and Paloma Wool. With a strong social media presence and high engagement, Tank Air sought to expand further through advertising.

The Challenge

Having established their product-market fit (PMF) through organic growth, Tank Air aimed to leverage advertising to accomplish two key objectives:

1. Improve website conversion rates by retargeting their organic visitors who did not convert.
2. Once retargeting efforts prove effective, open the top of the funnel to bring in more cold audiences and increase overall sales volume.

The primary metrics for success were Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS). Tank Air's goal was to maximize sales while maintaining a cost-effective approach through remarketing on Meta.

‍The Approach: Tealbox's Strategy‍

Tank Air already had a strong foundation with consistent monthly revenue through organic traffic. Our goal was to scale the business sustainably, keeping CAC low while ensuring a healthy ROAS of er 10x.We conducted audits and competitor research and proposed an advertising strategy focusing on:

1. Audience Segmentation:
   We found overlapping audience segments in past campaigns. To optimize performance, we ensured distinct targeting for each audience and allocated budgets to the most responsive segments. High-intent visitors who explored products or added them to carts but left without purchasing were prioritized, along with post-purchase campaigns targeting existing customers.
2. Demographic Targeting:
   Analysis revealed that the most responsive audience was the 18-34 age group. We recommended narrowing the targeting to this demographic for more efficient ad spend.
3. Ad Formats and Creative Themes:
   Given the focus on retargeting, we tested "Catalogue" ads on Meta, personalizing product feeds based on user activity. The brand’s minimalist design ethos was maintained with concise, clear messaging around new styles, best sellers, and the brand's values.

The Results: Doubling Revenue Through Advertising

1. Increased Top Line Sales
   After launching Instagram ads with a daily budget, Tank Air saw a 54% month-over-month growth in sales. This translated to an additional weekly revenue increase of over 50%, with a consistent influx of new orders driven by ads targeting mid and bottom-of-funnel (MoF and BoF) audiences.
   
   

1. Steady Purchases
   Tank Air generated approximately 100 purchases each week through ads, achieving a remarkable 17x ROAS while maintaining a low CAC.
   

3. Improved Conversion Rates
   The online store's conversion rate improved from 20% to over 22%, showcasing the effectiveness of retargeting in converting organic website visitors.
   
   

Conclusion‍

Even for brands that grow organically, there is clear evidence of the incremental growth that can be achieved through well-executed retargeting strategies. Tank Air's advertising investment led to a 54% increase in monthly sales and added significant weekly revenue. With a strong ROAS and reduced CAC, the brand successfully converted its website visitors into loyal customers while improving its overall conversion rate. If you're looking to achieve similar success through remarketing and advertising, contact Tealbox today. Let’s work together to take your business to new heights!